Aventura4sq Presentaciòn.

En los últimos meses, mi presencia en internet, en twitter, en foursquare,
y otras redes sociales han llamado la atención a gente muy dispar.
hace màs dos años que utilizo twitter como canal para contratar mis servicios,
Podéis saber donde estoy y descubrir lo màs relevante de Oviedo y de Asturias siguiendo mi perfil en Foursquare RIXAR TAXIOVIEDO o mi pagina de fans en Fourquare: taxioviedo
He dado varias charlas para contar mi caso de còmo hasta un taxista puede innovar en su negocio,
e implementar acciones de Responsabilidad Social Corporativa,
siendo considerado como caso de buenas pràcticas en redes sociales ( en julio he sido premiado en los premios Cibermax de la asociación de cibervoluntarios, categoría "medio Ambiente" junto con Antena3, Addeco Indra, Fundaciòn Orange, etc)

Tras diez meses de preparativos,
tengo el honor de presentaos mi ùltimo proyecto:

La #Aventura4sq.
Que voy a llevar a cabo desde el pròximo martes 6 de septiembre hasta el 25 de Octubre, con el apoyo del BBVA
y màs de 25 amigos-colaboradores que me han ayudado a desarrollar este road tryp tres punto cero (3.0)
el martes día 6-septiembre 2011 llegarè a New York donde empezarè a subir contenidos a taxioviedo.org
Un viaje en coche por carretera,
por casi todo USA
14.000 kilómetros, tendra una duraciòn de 50 dìas,hasta el 25 de octubre
La distancia es como hacer cuatro veces la Ruta 66
Visitarè las ciudades mas importantes de Estados Unidos.
Contarè a tiempo real mis experiencias, utilizando diferentes redes sociales
El trayecto se podrá seguir desde mi landing page :
http://www.taxioviedo.org
Tambièn os podéis bajar la app para iphone TAXIOVIEDO que se encuentra en itunes
si tenéis android, también hay versión TAXIOVIEDO en el market.
Podreis seguir mis andanzas en un mapa que indicarà a tiempo real mi ubicación exacta,
y los recorridos realizados en un día, en varios días ,o el total del trayecto recorrido.
En cuanto a la narración del trayecto:
Para alejame de la visión convencional que os daría como turista
me desplazarè dentro de las ciudades en bici.
El origen de este road tryp es para sumar
una gran cantidad de Badges de la red social Foursquare.
y seguir el camino que me he trazado para llegar a ser el taxista mas feliz del mundo

organizarè encuentros informales con personas interesadas con el objeto de intercambiar
usos a nivel particular que tienen de las redes sociales, y usos de negocios.
Compartirè mi experiencia, y mostrarè còmo es mi región Asturias, y Oviedo.
con vídeos, fotos, postales,
Espero que disfrutéis de esta experiencia tan novedosa.
Gracias a todos los que me habeis ayudado en la realizaciòn de este proyecto.

ENTREVISTADO POR EL EQUIPO DE ZAPPOS (primera parte)

Rixar Garcia, World’s Happiest Cabbie Part I
by POLLY on 08.17.11




You’re late to the airport, again! Trying to flag down full taxis with no success, one finally stops; you get in. The cabbie smiles, asks your destination. You confide, “Airport, but I’m a mess…I don’t think I’ll have time to check in!”

“Don’t worry,” he says. You notice that there’s a laptop in front of you, along with a tiny printer. “You can take care of everything right here.”

This is no fantasy — it’s what might happen if you stepped into the cab of Spain’s Rixar Garcia, owner of Taxioviedo and social media mastermind. When Rixar shared his story with us, we were amazed to learn the incredibly detailed steps he took over a period of years to create the ideal taxi service for his ideal customers.


Rixar Garcia, Taxi Driver 3.0
Once a lone driver with a dream, Rixar is now known all over Europe for his incredible innovations using the Internet and social media to deliver happiness to each and every passenger.

I have created a personal brand (many people perceive me as an “ideal driver”). Nowadays, we see in social networks how taxi drivers are evolving from a vision 1.0 of their business to a 2.0 dimension in which they offer technology, iPad, wi-fi, websites…I call myself a taxi driver 3.0, entrepreneur and inspiring to other taxi drivers (or at least I would like to be).

Rixar has been driving a taxi since 2002 and launched his Internet presence in 2003 by registering “taxioviedo” as a domain name. Not much happened until 2006, when he created a form on his website for people to request a taxi online. Its success got Rixar thinking of other ways he could use the Internet to grow his company and get more customers.

Rixar’s favorite journey was the trip to and from the airport; therefore, travelers and tourists were the clients wanted to attract. He bought the snazziest business cards, improved his website and started a blog which showed the beautiful tourist routes around Asturias. Then he took it a step further: “I put myself in the skin of the client to see what was the added value that could contribute to my taxi services.” This is where things get interesting.

In 2009, he bought a portable printer for the cab. This year, he added a wi-fi connection for his passengers to use. He created a mobile phone app offering tourist information, the only taxi driver to do so in the world! Rixar’s efforts were working and bringing him more business. But wait, there’s more!


Rixar's cab in action
When Rixar discovered Twitter, he was struck by its power and decided to use it as yet another way to promote his taxi. As @taxioviedo, his bio is simple: “I do not do extraordinary things, but ordinary things in extraordinary ways. Hire your taxi through DM (Direct Message).” Pretty darn cool. Rixar was one of the first to offer a service like this through Twitter, and people began to take notice! Rixar also uses Twitter to share his world:

I am someone who strives to enjoy my work, and I work in a taxi. On Twitter I talk about my city; I am creating a real-time chronicle of what I see happening in Oviedo. I take pictures of what I see, from the privileged place of observation (which is an anonymous taxi among other taxis)…I upload those pictures on real time to Twitter. I also report about events and conferences, traffic circulation, demonstrations, etc. I try to humanize. I walk around the Agora (the square) with my eyes and ears open and attentive.

It’s working. 15% of Rixar’s airport customers come from Twitter. He’s met numerous contacts who have helped him with his business and opened up new avenues to continue growing Taxioviedo.

But this story isn’t over yet. Not by a long shot! Next week we’ll share the amazing events that transpired after Rixar started using Foursquare, and how he’s using his online popularity for the greater good. This guy is a social media powerhouse and his commitment to delivering happiness is a huge inspiration!

Also, a big shout out to Rixar’s translator Lisandro Caravaca, who did a way better job than Google Translate (sorry, Google) in helping to share this unique tale of taxis and Twitter.

Follow Rixar on Twitter @taxioviedo, and come back next week for Part II of the Rixar Garcia, World’s Happiest Cabbie, story!

Hoja de Ruta de la Aventura4sq (Aventura Foursquare)

Hace casi un año que llevo planeando mi Aventura por USA.
Ante el inminente inicio, voy a ir mostrando proximamente algunos detalles de en què consistirà y còmo podreis seguirla.
El primer avance es la hoja de ruta.
Os recuerdo que podeis seguir mi aventura durante dos meses.
10.000 millas y màs de 19 ciudades de USA Aquì
Tambièn os podeis descargar la app para Android desarrollada por PROCONSI
AQUÌ
HOJA DE RUTA DE LA AVENTURA4SQ (hastag : #aventura4sq)

dìa 1: Madrid - New york.
Dia 6: New york-Washington
(226,2 millas; 4 h.43min)
Dia 6-9 
estancia en Washington
Dia 9:Washington-Philadelphia
(136,2 millas. 3h.3min)
Dia 9-10
Dia 10 Philadelphia- Boston
(309,2 millas, 6 h 9 min)
Estancia en Boston
10-14
14 boston-Montreal
(497 Kilòmetros. 5 h 38 min)
14-15 Montreal
(dos días + por imprevistos)
17 Montreal- Toronto
(548,2 km 6 h. 38 min)
17-19 Toronto
19 Toronto-detroit
(5 h y 18min)
19-20 Detroit
20 Detroit-Chicago
(456km 5h y 10min)
20-25 Chicago
25 Chicago-siux falls
(571 millas, 10 horas)
26 Siux falls-rapid city
(349 millas, 5 h y 44min)
27 Rapid City-Yellowstone
(486 millas; 8 horas 14 min)
28-30 Yellowstone
30 Salt Lake City
(374 millas; 6 h y 37 min)
31Salt Lake City- Reno
(8 h y 6 min)
31-33 Reno
33 Reno-San Francisco
(3 horas y 48 minutos)
33-39 San Francisco
39- San Francisco-Santa Barbara
(325 millas; 5h y 46 min)
39-40 Santa Barbara
40 santa Barbara-Las Vegas
(353,6 millas, 5 h y 57min)
40-42 Las vegas-Cañòn del colorado
(610 millas; 10 h)
43 Cañòn del Colorado-Albuquerque
(6 h y 10 min)
44 Albuquerque-Oklahoma
(594 millas. 9 h 48 min)
44-45 Oklahoma
(3h,32min)
45 Oklahoma-Dallas
(186 millas 3h y 32 min)
45-47 Dallas
47-Dallas-Houston
47-49 Houston
49 Houston-New Orleans
49…. NewOrleans
50 Miami
Miami-Madrid
Llegada Madrid
52-60